MS Dhoni has achieved something amazing by topping the 2024 brand endorsement list, beating Bollywood stars Amitabh Bachchan and Shah Rukh Khan. Even though he retired from international cricket four years ago, Dhoni still remains in the spotlight, showing his lasting popularity both on and off the field.
A Leader in the Market After Retirement
MS Dhoni’s life after retiring has been amazing. While he now only plays in the IPL, his market value has reached new levels. According to a recent report by TAM Media Research, Dhoni got a record 42 brand endorsements in the first half of 2024. This beats Amitabh Bachchan’s 41 and Shah Rukh Khan’s 34, making Dhoni a major name in marketing.
The Brands Supporting the Legend
Dhoni’s connections with big brands like Eurogrip Tyres, Gulf Oil, Cleartrip, MasterCard, Citroen, Lay’s, and Garuda Aerospace show how popular he is. These endorsements highlight his ability to connect with people from all walks of life. From cars to everyday products, Dhoni’s name stands for trust and reliability.
Cricket’s Enduring Charm
Although Dhoni no longer plays international cricket, his presence in the IPL keeps his brand strong. He was kept by Chennai Super Kings (CSK) for ₹4 crore before IPL 2025. Even though he moved from captain to player, CSK still trusts him, showing his lasting impact on the game and its fans.
A Legacy Built on Consistency
What makes Dhoni special is his steady brand value. Even at 43, he is still a top choice for advertisers. His calm nature, smart thinking, and trustworthiness connect with people, making him a favorite. Unlike many celebrities whose endorsement deals change, Dhoni’s popularity keeps growing.
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Impact Beyond the Field
Dhoni’s success in endorsements shows a bigger trend of athletes becoming more popular than traditional movie stars. Fans today value honesty and connection, and Dhoni’s down-to-earth nature connects with them. His skill in working with different brands makes him even more appealing, combining sports talent with business success.
The IPL Retention Rule and What’s Next for Dhoni
The IPL’s new rule for keeping uncapped players lets CSK keep Dhoni, showing the team’s support for their leader. This rule is for players who haven’t played international cricket in five years, giving Dhoni an important role as the team looks to win a sixth IPL title.
Dhoni vs. Bollywood: A New Comparison
Dhoni passing Bollywood legends Amitabh Bachchan and Shah Rukh Khan shows a big change in advertising. It shows how sports stars are becoming more important in areas once ruled by movie stars. Dhoni’s success highlights the global popularity and wide appeal of cricket in India.
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